Verte to move into former Snapper plant in McDonough

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An Atlanta-based company is moving into the former Snapper plant in McDonough and creating 100 new jobs, according to a recent announcement by county officials.

This will be the second facility in the county for the company known as Verte, the Henry County Development Authority pointed out in a statement released January 31. The other location is in Liberty Industrial Park, where the company currently employs more than 200 people.

Verte is a cloud-based supply chain platform powered by artificial intelligence that is designed to help brands and retailers of all sizes “grow and connect their online selling channels, automate product listing, inventory management, and establish full commerce visibility,” the HCDA noted. Its expanding distribution network of partner warehouses makes it possible for two-day shipping to 95 percent of the United States.

“We are tremendously excited to see Verte expanding their operations and bringing new life to a building that had long ago been a driving force in our community,” said McDonough Mayor Sandra Vincent and her recent predecessor, Billy Copeland, in a joint statement. “We are confident that this location will allow Verte to continue to develop and test new supply chain technologies and solutions for its customers. Once again, this property will be a pillar of economic activity and prosperity in the heart of McDonough.”

Verte will be revitalizing the former Snapper/Briggs and Stratton plant in McDonough that has been dormant for many years after decades of operation during which it was at various times the largest private employer in the city and the county. Verte will be the first long-term tenant in the building since the plant closed.

“Henry County is excited that Verte has decided to choose Henry and expand in McDonough. The selection of the old Snapper building is welcomed news and a great statement when an advanced supply chain technology firm reinvests in our community,” said Henry County Board of Commissioners Chair Carlotta Harrell.

“We are excited that an advanced supply chain technology company like Project Verte has found great success in Henry County since they established operations with us in 2019,” said HCDA Chairman Pierre Clements. “Their decision to increase their footprint is a statement that Henry County is a great place for technology-driven supply chain firms to grow with us.”

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About Monroe Roark

Monroe Roark has been covering the news in Henry County for more than a quarter-century, starting in 1992. He has owned homes here and raised a family here. He still enjoys staying on top of the important matters that affect his friends in the community.